Head of Business Development and Marketing
Key Responsibilities
- Develop and implement the Group’s business development and marketing strategies in alignment with its overall business objectives.
- Lead, manage, and evaluate the performance of the business development and marketing team.
- Identify, pursue, and convert prospective clients, referrals, strategic partnerships, and networking opportunities.
- Manage the business development pipeline and ensure the timely follow-up and conversion of qualified leads.
- Prepare, draft, and review business proposals, pitch decks, fee quotations, and engagement letters in coordination with the legal and consulting teams.
- Communicate with prospective and existing clients regarding their inquiries, ensuring timely, professional, and commercially appropriate responses.
- Build and maintain strong relationships with clients, business partners, professional associations, and other relevant stakeholders.
- Develop client-retention and account-development strategies to encourage repeat engagements, cross-selling, and referral business.
- Oversee the preparation of marketing materials, including brochures, presentations, website content, newsletters, and corporate profiles.
- Strengthen and maintain the Group’s brand positioning and professional reputation across relevant markets and communication channels.
- Monitor and analyze market trends, competitor activities, client needs, and industry developments, particularly in areas relevant to the Group’s legal and consulting services.
- Maintain accurate and confidential client, lead, and business development records through the Group’s designated CRM or internal system.
- Prepare regular business development reports, revenue forecasts, pipeline analyses, and performance updates for the Managing Partner and management.
- Develop and manage the annual business development and marketing plan and budget.
- Establish, monitor, and evaluate relevant KPIs for client acquisition, lead conversion, revenue generation, client retention, and marketing performance.
- Achieve the revenue and business development targets established by the Group from time to time.
Key Requirements
- Bachelor’s degree in Business, Marketing, Communications, Law, or another relevant field.
- At least five (5) years of experience in business development, sales, account management, client relations, or a related commercial role. Experience in professional services or the legal industry is preferred.
- Demonstrated experience in leading a team and managing business development or marketing initiatives.
- Proven track record of achieving revenue, sales, client-acquisition, or business development targets.
- Strong written and verbal communication skills in both English and Bahasa Indonesia.
- Strong proposal-writing, presentation, negotiation, and relationship-management skills.
- Commercial mindset with the ability to translate legal and consulting services into compelling client value propositions.
- Strong analytical and organizational skills, with the ability to manage multiple priorities and deadlines.
- Professional demeanor, strong networking capabilities, and sound judgment.
- High standards of integrity and discretion when handling confidential client and business information.
Please send your CV or résumé to career@murzallawfirm.com along with a recent formal photo, using the position title “Head of Business Development and Marketing – Name – Total Experience” as the email subject.